Gravity Forms

What this integration does

A single Gravity Forms Submission to HighLevel workflow runs from a Gravity Forms Entry and creates or updates the matching HighLevel contact. It syncs the standard contact fields (email, phone, first name, last name) plus any number of custom fields configured per form.

Identity resolution

The action requires either an email or phone number to be present on the submission. HighLevel treats email and phone as unique identifiers, so passing an existing contact's email or phone updates that contact instead of creating a duplicate.

Duplicate risk If a form doesn't collect an email or phone field, or a submitter enters an email/phone that doesn't match their existing contact record, a duplicate contact can be created.

Field mapping

Defaults

By default, the integration maps First, Last, Email, and Phone.

Custom properties

Within the feature setup for this integration Module, you can build out a mapping of Gravity Forms Entry fields with HighLevel properties. The workflow then scans the entry's fields and matches each one by its label text (case-insensitive). If no field on the entry matches a given label, that HighLevel field is left blank on the contact.

Because matching is done by label text, renaming a field on the Gravity Form (for example, changing "Page" to "Page Origin") breaks that field's sync until the label is corrected. The First/Last name match also assumes the form uses Gravity Forms' Name field type, whose sub-fields default to the labels "First" and "Last." A plain single-line text field labeled anything else won't map to first/last name.