Meta

To connect Meta to Middle, you'll need the following:

1. Access Token

2. Pixel ID / Dataset ID

3. Test Event Code (optional, used for testing)

How to get Meta credentials

Developer Platformdevelopers.facebook.com

1

Open Meta Events Manager

Go to Meta Events Manager from your Meta Business account.

Make sure you are logged in as a user who has access to the correct business, ad account, and Pixel/Dataset.

2

Select your Pixel or Dataset

In Events Manager, select the Pixel or Dataset that should receive events from Middle.

This should usually be the same Pixel or Dataset used for your website tracking and Meta Ads optimization.

3

Copy your Pixel ID / Dataset ID

In the selected Pixel or Dataset, open the settings or overview area and locate the ID.

4

Generate or copy the Conversions API Access Token

In the selected Pixel or Dataset, look for Conversions API settings.

Generate or copy the access token for the Pixel/Dataset.

5

Get a Test Event Code

To test before going live:

1. Open the selected Pixel or Dataset in Meta Events Manager.

2. Go to Test Events.

3. Find the server event testing section.

4. Copy the Test Event Code.