An app is an integration or connector between Middle and another system. When an app is connected to an account it provides the ability to sync data and perform actions back into that app via workflows. When you click into an app you will be able to manage the app's syncs, the integration authentication, and review the apps sync history.
Connect all of a business's apps to one account
When you click to add a new app to an account you will get a list of available apps in your organization. You are able to select any one of these to connect. If you don't see an app you need, reach out to the Middle team at [email protected] They will either need to setup your organization with access to this app or it's an integration that has not been developed yet in Middle. You can add as many apps as you need to an account.